“I blend curiosity and strategic problem-solving to help businesses shape their brand and drive consistent results.”
-Brenda Lynch, Founder
Fractional CMO: Tech Leaders Coach
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Act as a Fractional CMO, providing brand, marketing, and critical growth levers for a newly established executive coaching business focused on guiding technical leaders with emotional intelligence.
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Craft a distinctive brand identity to establish credibility and market presence from scratch in a niche, competitive sector.
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Developed a strategic marketing plan focused on highlighting the founders expertise and unique coaching offerings leveraging curated content and digital platforms to engage the target demographic effectively.
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Successfully positioning the founder and brand as a thought leader in tech leadership coaching, resulting in a strong market entry and ongoing client engagement.
Technology Evangelism & Brand Advocacy
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Amplify Intel PC technology's presence by nurturing a community of tech advocates.
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Navigate budget constraints and strong competition to strengthen brand loyalty and combat negative sentiment.
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Initiated Intel's global Tech Community Center of Excellence, spearheading direct engagement across platforms like Reddit, Discord, YouTube, Bilibili, and with key tech media. Launched cost-effective influencer programs and crafted organic growth incentives.
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Within six months, built a proactive team, introduced new social channels, an ambassador program, and hosted impactful digital product launches increasing positive sentiment by +30%, and mobilized a network of 250 tech influencers across five key global markets.
Olympics x Esports
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Engage the gaming community and modernize the Olympics' appeal to Gen Z audiences.
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Enhance Intel's standing in the esports industry and support the IOC and global Olympics ecosystem in attracting a younger, more diverse viewership.
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Pioneered the Intel World Open at the Olympics in Pyeongchang and Tokyo, establishing a premiere esports tournament and events in collaboration with leading game publishers, Blizzard, Capcom, Psyonix, and Ubisoft. Advocated for esports' value to Olympic organizations and sponsors and led global esports summits for business partners.
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Dramatically uplifted Intel's brand image within the gaming community, widened reach, and cemented Intel's stature among gamers, streamers, and B2B stakeholders through strategic partnerships, engaging event and fan experiences.
Thought Leadership x Gaming
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Establish Intel as a thought leader in the gaming industry, influencing both B2B and B2C landscapes.
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Build Intel's reputation as a pioneer in gaming technology, influencing industry standards, consumer preferences, and the creation of modern esports programming.
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Developed and executed strategic B2B events, digital activations, and strategic direct to consumer sponsorships to showcase Intel's leadership in gaming technology innovation.
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Laid the groundwork for Intel's authoritative voice in gaming, culminating in partnerships and sponsorships that set the stage for the Intel World Open and the company's engagement with the IOC. Key initiatives included:
Multi-year TwitchCon Sponsorship: elevating Intel's brand among gamers, streamers, creators, and viewers 2017 – 2020.
Global Esports Summit: High-level B2B engagements and thought leadership panels in partnership with ESL and Esports Observer at strategic esports events, maximizing B2B opportunities and setting industry trends and collaborations.
Tech Category Creation x Fashion
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Establish a new device category at the intersection of technology and fashion.
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Position Intel as a vanguard in the fashion industry by integrating cutting-edge technology with haute couture.
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Orchestrated strategic collaborations with prominent designers and premier fashion events to introduce wearable technologies that don't compromise on style. Developed tailored storytelling and marketing campaigns to resonate with the fashion-forward consumer audiences.
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Elevated Intel's profile as an innovator in fashion tech, leading to groundbreaking showcases at prominent fashion events and partnerships with leading designers, which include:
NYFW: Official Technology Sponsorship and activation of unique, emerging technology integrations, 2014-2017
MADE Fashion Week: unveiling of a "smart" sportswear collaboration with Chromat, 2016.
Hussain Chalyan x Paris Fashion Week: unveiling of ‘responsive’ wearable technology collab, 2016
Intel x CFDA/Vogue Fashion Fund: Launch of a wearable design challenge, 2015.
Intel x Google x Tag Heuer Connected smartwatch launch, 2015
Intel x Refinery 29 smart home experience at the International CES in Las Vegas, NV, 2014
Wearable Tech Market Entry x Sports
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Spearhead Intel's entry into the sports wearable market.
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Launch a new system-on-chip (SoC) technology for wearables and assert Intel's role as a key player in sports tech.
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Forged alliances with sports and lifestyle brands to integrate Intel technology into their products, aligning with high-visibility retail stores and sporting events to capture the market and consumer imagination.
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Garnered significant media attention and consumer interest, solidifying Intel's position in sports technology through high-profile activations, such as:
Luxottica Group x Intel: Collaboration on the Oakley Radar Pace smart eyewear, 2016.
Fossil Q: Line of smartwatches featuring Intel Inside, 2015.
Product Launch x PCs and Data Center
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Develop and orchestrate launch strategies for 15 distinctive PC and data center products.
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Seamless coordination of complex product launches and global event and campaign activations ensuring consistency in global messaging and maximizing market penetration. Harmonize Intel and partner product timelines, executive spokesperson and stakeholder collaboration, and align communication channels to optimize market entry.
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Created unique in-person and digital media events to garner significant press for Intel and its partners. Harmonize Intel and partner product timelines, executive spokesperson and stakeholder collaboration, and align communication channels to optimize market entry. Clarified product features and established strong, positive market claims, deploying a comprehensive messaging playbook guide for uniform global launch and go-to-market initiatives. Crafted and implemented competitive messaging for the Ultrabook category, Intel Core, and Intel Xeon microarchitecture features across multiple product generations.
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Accelerated product awareness and sales for Intel and its partners. Enhanced brand recognition, and established robust strategic messaging playbook now utilized in over 30 markets, significantly boosting Intel's market presence and supporting sales efforts the PC and data center categories.